Item 32

Authorize to enter into a contract with Initium Health, Denver, CO, in the amount of $759,999 for the development and implementation of a statewide, consumer-focused, multi-media public awareness campaign to promote general behavioral health and positive help-seeking behavior, and to facilitate access to a coordinated, high quality array of localized services and supports, through centralized access points, which include NH 988, NH Rapid Response, 211 NH, The Doorways and 911. Effective upon G&C approval through September 30, 2023, with the option to renew for up to 2 additional years. 100% Federal Funds.